Optimizing Operations and Technology for Bike Startup Success 

Vello, as a startup, initially used a cloud ERP system called TradeGecko. This system was limited, only synchronizing with Shopify and managing inventory centrally. A significant challenge was simultaneously handling B2B and B2C businesses, especially since B2B operations had specific requirements not aligned with B2C activities. Issues like dealer price management, a B2B platform, and separating inventory posed substantial challenges.

Within three months, we transitioned to a new system, launching Odoo on January 1, 2020. From then on, Vello managed three distinct sales channels in one integrated system: POS, B2C, and B2B. This integration facilitated sales channel-specific invoicing and taxation, streamlining the accounting processes. B2B customers now use a dedicated platform, enabling online purchases at dealer prices, shipment tracking, and access to past invoices. Additionally, during industry-specific pre-order phases, dealers can select future timeslots for pre-orders for the upcoming year.

Moreover, Vello began utilizing Odoo's serial number function and manufacturing app, maintaining bill of materials and tracking material consumption based on the manufactured finished goods. Odoo aids in timely replenishment by triggering purchase orders for products and manufacturing orders for made-to-stock items, thus preventing stockouts by considering lead times and safety stocks. Furthermore, Vello employs the helpdesk app for customer service inquiries management, integrating all departments from purchasing to after-sales in one system to enhance company efficiency.